Real Estate Postcard Marketing Tip: P.S. How to leave a Kiss in Your Prospects’ Mind?
In making your real estate postcard, you should be aware of the importance of including P.S. This two-letter initial can create an impact in your prospects mind.
If your latest real estate postcard mailing doesn’t have a P.S. on them, you can simply put a P.S. and leave every detail in your copy as they were.
What should you write in your P.S.? Think of a message that you want your prospects to recall. It can just be your phone number or a recap of your free offer. It’s any line that can rev them up to respond to your real estate direct mail.
Why is the P.S. such a fundamental fixture in the copywriting world? Simply because it works, it is also pure and simple. Statistics show that after the headline of your copy, your reader will immediately turn to see who has sent the mailing. And in the process, the reader then reads the P.S. This means that if you don’t use a P.S. you’re missing out on a vital selling opportunity.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
How do you make your P.S. more productive?
Write your real estate marketing P.S. as an informative and engaging introduction–just like a headline. This is because your prospects usually read your P.S. first, before the body of your real estate direct mail. Your message in the P.S. should then be discussed fully in your real estate direct mail.
You may have noticed that some copywriters load the end of the letter not with just one of these messages but several. It’s almost as if you’re reading an entire recap of the letter. Don’t make this mistake. It just defeats the purpose of a short, sweet teaser.
Writing a P.S. in real estate marketing is vastly different from writing a P.S. as an afterthought in a personal letter. Like crafting a headline, writing a P.S. require several edits. You need to sift through several ideas before settling on what P.S. to use in your real estate direct mail.
The next time you write a complete postcard text again, write the headline first. Then write the P.S. After that you can write the letter. Guaranteed, you’ll be pleased with the outcome.
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