Real Estate Postcard Marketing Tip: P.S. How to leave a Kiss in Your Prospects’ Mind?
In making your real estate postcard, you should be aware of the importance of including P.S. This two-letter initial can create an impact in your prospects mind.
Check your most recent real estate postcard marketing copy. Does it have a P.S.? If it doesn’t, in your next mailing just add a P.S. without changing anything else.
What should you say? What’s the one message you want to leave imprinted vividly on your reader’s mind. Put it down. Make that your P.S. It may be re-emphasizing your telephone number, it may be telling your reader about your incredible and generous offer again. It could be just about anything that you believe will persuade them to pick up that phone, call you and use your services.
Why is the P.S. such a fundamental fixture in the copywriting world? Simply because it works, it is also pure and simple. Statistics show that after the headline of your copy, your reader will immediately turn to see who has sent the mailing. And in the process, the reader then reads the P.S. This means that if you don’t use a P.S. you’re missing out on a vital selling opportunity.
Therefore, not having a P.S. in your real estate direct marketing materials is like not having a business card. You are making a decision, not to take advantage of all the marketing opportunities that are open to you.
So what is the secret in making your P.S. really work?
First, make sure that your P.S. has an interesting and appealing introduction. Your prospects would normally read the headline of your P.S. first. You must grab their attention at once so they will continue reading the content of your P.S.
It is also important to make the content of your P.S. short but substantial. Make sure to boost the content with powerful words but avoid making it long. Prospects hate it when your P.S. contains too many sentences.
Writing a P.S. in real estate marketing is vastly different from writing a P.S. as an afterthought in a personal letter. Like crafting a headline, writing a P.S. require several edits. You need to sift through several ideas before settling on what P.S. to use in your real estate direct mail.
Other real estate marketing investors find it effective as well to write the headline first in their copy, followed by the P.S., then putting the main content of your offer at the last part. This is another way of making your real estate marketing postcard more appealing to your prospects.
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